how one founder turned a $5m company into a $70m+ exit
The exact strategy serious founders use to engineer deals buyers compete to win.
You didn't build a successful company just to leave millions on the table when you exit.
Ready to Exit shows you how to architect the deal that pays you - properly.
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"My financial advisor told me I'll never have to work again, unless I want to." - JJ
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"every conversation added millions to my deal" - J
every decision you make in your business is now a valuation decision.
It is either:
• Compounding the value of your company
• Or capping what buyers will pay for it.
Nothing is neutral anymore.
And the founders who understand this early don't just sell companies.
They engineer exits.
case study: $5m → $70m+
Real Founder. Real Exit. Real Leverage.
This isn't theory.
Here's what you'll hear inside Ready to Exit:
- How one founder tripled revenue and doubled EBITDA with just one of the core pillars inside the training
- How she added $40M+ to the deal, mid-negotiation
- Why all four PE firms at the table made offers
- How she led the entire process on her terms - and negotiated the number her banker said was impossible
Yes, I coached her the whole way through.
And inside Ready to Exit, I break down exactly how we did it.
Deal Breakdown:
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$5M revenue → $16M revenue from one core strategy
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EBITDA 2X'd
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Multiple before repositioning: 6
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Multiple after repositioning: 8
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Final exit value: $70M+
"every conversation we have not only adds millions to my deal - it was literally after one conversation with you that the deal jumped $10 million because of what you told me to say."
- jj
what you’ll walk away with
You're already leading a successful, profitable company.
But the exit you deserve - the one where your financial advisor says, "You never have to work again" - doesn't happen by accident.
You are no longer just scaling your company. You are engineering the massive capital event you've been building for.
In Ready to Exit, you'll learn:
✅ The 6 pitching tactics that make buyers send LOIs before they've seen your numbers
✅ How to unlock the Missing Millions of Profit hiding in your business right now (they're there - promise)
✅ The Expansion Plan that turns the company's "what's next" into their must-have - and locks in the multiple you actually want
✅ A full breakdown of how one client used these strategies to go from $5M/year in revenue → a $70M+ deal (including how she added $40M to the valuation while already in negotiation)
Founders typically pay me tens of thousands to learn these strategies.
This training gives you the framework for $111 - and a limitless ROI if you implement.
"i made my investment back before we even officially started - and at this point, it's easily been a 100x return, probably more."
- jenn
"after your notes on my positioning, I just added $1.2 million to my deal."
- elyssa
most founders get diluted here. you won’t.
Most founders will never get to this point.
They stay in growth mode too long.
They miss the window.
And they leave millions - and years - on the table.
Because everyone focuses on scaling.
But no one focuses on exiting - until it's too late.
But you're not most founders.
You didn't just build a successful business.
You built an asset with leverage - and you're ready to make sure you capitalize on that.
what buyers actually pay for
Buyers don't pay for revenue.
They pay for:
• scalable profit
• operational leverage
• future expansion
• category of one positioning
The question isn't if you'll exit - it's:
Will you have enough of what buyers actually care about to make your multiple undeniable?
Your exit is already in motion - whether you're building for it strategically or not.
Apply what's inside Ready to Exit - and your deal terms don't just improve. They become inevitable.
Buyers don't just pay for what you've built.
They pay for what they can do with it.
This training shows you how to make that upside so clear, they don't just say yes - they fight to win the deal.
I'm Ready to Lead My Exit | $111"ruthie's genius with positioning and messaging blew me away. profit jumped 126% and I started showing up as a more powerful leader for my team." - jenn
this is for you if:
✔️ You're leading a 7- or 8-figure business with healthy profit
✔️ You're already fielding buyer interest, have bankers lined up, or you're preparing to sell
✔️ You're not just looking to sell. You're looking to win the deal.
✔️ You're done scaling for scale's sake - and you're scaling for valuation
✔️ You want to lead the process like a dealmaker, not just a founder
Whether you have buyers circling, bankers on the line, or a few years until you're ready - your exit is already in motion.
Make sure it pays like it.
Let's Go | $111"in one conversation, ruthie completely repositioned how i see my business. i walked away knowing exactly who we serve, how to talk about what we do in terms of results, and for the first time, i can see a real path to an exit."
- jen kelly
faq
Is this live?
I’m already talking to buyers. Is this still for me?
buyers are already doing the math.
this is where you change the equation.
leanne lopez:
"i wanted to share that today I signed an AMAZING contract for my technology business."
-auste
meet ruthie
FEATURED IN
Forbes | Inc. (Top 10 Female CEO, 5× Fastest Growing Private Companies list) | Adweek | Fast Company
⸻
Ruthie Schulder works with founders the moment they’re ready to turn the company they’ve built into the biggest capital event of their career.
Because scaling a profitable company and exiting so well that your financial advisor says “you never have to work again” are two completely different games — and most founders fumble it.
Ruthie’s proprietary work on industry-defining positioning, increased EBITDA, and deal strategy *commands* the multiples serious founders are going for. (You’ve come this far, don’t leave any cash - or terms - on the table.)
One client went from $5M in revenue to a $70M+ deal, adding $40M mid-negotiation after tightening the levers most founders overlook.
That’s the difference between running a business like a founder - and engineering your exit like a dealmaker.
When the deal actually matters, Ruthie is the advisor top founders (across industries) bring in.
If that’s you, why haven’t you DMd her yet?
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